Zendesk Themes
Get a Theme That Elevates Your Brand
Select a Zendesk theme that wows customers and reflects your brand. Our service designs user-friendly, trustworthy environments that highlight your dedication to superior support.
What better self-service delivered
100k
self-service interactions per month
90%
customers get a response within a day
75%
fewer daily support tickets
92%
customer satisfaction rating
How an audio tech leader described it
"We have been using Zendesk for a while but the way the solution works now is completely different from seven years ago. SuccessCX helped us leverage the newer functionality that boosted customer experience."
ZENDESK GUIDE MARKETPLACE THEMES
CUSTOM ZENDESK THEMES
We design custom Zendesk Guide Themes that your customers will love
Features
- 100% on brand – All components designed to follow your existing brand guidelines to ensure your customers have a smooth journey from your main website to your Help Centre
- Responsive – Designed for any device
- Easy to maintain – We make it easy to make changes to link and colours without needing to edit the code
- Unique Layouts – Choose your own layout for all pages.
- Designed for you – We can design the Theme in house, starting with the design or you can provide the mock-ups from your designers
- Made to deflect – We’ve built hundreds of successful Help Centres and can use our knowledge to help inform a design which
Default Theme
Marketplace Theme
Custom Theme
Change hero image
Assign images or icons to Category Tiles with no code
Upload custom fonts with no-code
Clone your main websites existing Header and Footer for a seamless experience
Custom features specific to your end-users needs
Brands WE'VE WORKED WITH
Trusted by Industry Leaders
Join 300+ tier-1 organisations who have transformed their business, delivering world-beating customer service, customer sales and customer success capabilities.
Show Customer Success Stories
Zendesk Themes
Your help centre is part of your brand.
Most of them look like defaults.
The stock Zendesk Guide theme works, but it looks like everyone else's. A custom theme makes self-service feel like your product, and makes the answers easier to find.
A help centre people can navigate is a help centre that deflects.
We design Guide themes around how your customers actually search, then build them to stay maintainable through Zendesk updates.
Without a Custom Theme
- The help centre looks nothing like your product
- Customers cannot find the right article
- Navigation reflects your org chart, not their task
- Mobile is an afterthought
- Branding drifts every time someone edits it
- The theme breaks when Zendesk updates
With a SuccessCX Theme
- Self-service that looks like your product
- Navigation built around what customers search for
- Articles surfaced where people actually look
- Designed mobile-first, tested on real devices
- Brand rules built into the theme, not the editor
- Maintained and updated as Zendesk changes
11:1
help centre visits per ticket at Timely
Design it once. Maintain it properly.
SuccessCX designs and builds custom Zendesk Guide themes, then keeps them working as Zendesk evolves, so your help centre stays on brand and easy to search.
Real Results
A better help centre shows up in the numbers
These are outcomes from ANZ organisations that used SuccessCX to improve self-service, measured on help centre use, deflection, and response time.
11:1
Help centre visits per ticket
Up from 3.75:1 in 3 years
70%
Routine tickets deflected
With Zendesk Advanced AI Agents
1,000+
Zendesk solutions delivered
Across ANZ since 2014
300+
Organisations trust SuccessCX
SaaS, retail, finance and more
A year ago, we were juggling 800 tickets daily and customers would wait at least three days for a response. Now, we respond to 90% of customers within the same day. We do all that while maintaining our CSAT at 92%
The tangible story that data tells is phenomenal. Our exec team now sees the reports created by SuccessCX as the go-to for tracking progress.
SuccessCX are solutions partners who establish an amazing relationship that forms trust and a partnership that evolves into an incredible friendship to build your ultimate business outcome.
Zendesk is a great tool and SuccessCX was a great support team. Once we worked out what we wanted, SuccessCX made our move really simple, straightforward, and easy.
Beyond the Design
We don't just restyle the help centre
We make the answers findable.
A beautiful help centre nobody can search is still a ticket generator. The design matters, but so does the structure underneath it: categories that match how customers think, and articles surfaced where they look first.
- What are customers actually searching for?
- Which articles should never be more than two clicks away?
- How should the theme behave on a phone?
- Who maintains it when Zendesk updates?
Those answers shape the information architecture as much as the visual design.
The Timely Transformation
3.75:1 → 11:1
Timely came to SuccessCX with a self-service score of 3.75:1. Over three years of workshops, roadmaps, AI implementation, and continuous optimisation, that grew to 11:1. Their next target is 13:1.
That was not a one-off project. It was a long-term partnership.
Read the Timely story →
Discover
01
Help centre review
We review your current help centre, search data, and article structure to find where customers give up and raise a ticket instead.
Design
02
Theme design and build
We design the theme to your brand and rebuild the navigation around real search behaviour, then build it on the supported Guide framework.
Deploy & Optimise
03
Launch and maintain
We launch, watch search and deflection, and keep the theme current as Zendesk releases changes.
Who We Help
Who a better help centre helps most
SuccessCX builds Zendesk Guide themes for CX leaders, IT teams, and business leaders across ANZ. Different roles, same goal: customers who find the answer themselves.
CX Leaders & Support Managers
Deflect more.
Without hiding from customers.
Self-service only reduces tickets if people can actually find what they need. We design for the search first and the styling second.
- Raise help centre visits per ticket
- Surface the articles that deflect most
- See what customers search for and fail to find
- Keep the tone consistent with your brand
IT & Operations Leaders
Survives updates.
Documented and maintainable.
A custom theme that breaks on every Zendesk release becomes your problem. We build on the supported Guide framework and document exactly what we changed.
- Built on the supported Guide framework
- Documented so later changes are safe
- Governance and security built in from day one
- A team that has done this 1,000+ times
Founders & Business Leaders
A brand people trust.
All the way through.
Customers notice when support looks like a different company. A consistent help centre protects the brand you spent years building.
- Consistent brand across the full journey
- Reduce cost to serve through self-service
- Turn CX into a growth driver, not overhead
- Practical wins in weeks, not quarters
See what better service looks like in practice
Over a decade and 300+ organisations later, the pattern is consistent: better systems, less friction, and stronger service outcomes for teams and customers.
Ready to Start?
Your customers are waiting for better.
Your team is ready to deliver it.
With the right strategy, Zendesk setup, and AI support, your team can reduce repetitive work, move faster, and keep the human touch where it matters.